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Like the Oscar and the Emmy, The RX Club Show evolved out of the need of an entire creative community to recognize and be recognized by its peers.
Founded in 1986 by Ina and Carveth Kramer, The RX Club Show continues to honor the creative aspects of pharmaceutical product advertising and promotion. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit - not media buy or budget - simply creativity.
The RX Club Show has grown to become an international icon in the healthcare industry. Since its inception, The RX Club Show has remained true to its original mission: Provide an independent forum for the worldwide healthcare advertising community to exchange ideas, showcase their best creative projects, and bring forth innovative ideas in the expanding healthcare market place, keeping the industry on the cutting edge.
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