The 2011 Rx Club Show
Deadline — Tuesday, August 9, 2011 A fee of $100 per company will be assessed for entries received after the deadline date.
ELIGIBILITY The Rx Club will honor work in print, electronic media, and video in the service of healthcare. Entries must have been printed, published or created for the first time between June 30, 2010 and June 30, 2011.
DEADLINE - Tuesday August 9, 2011 A fee of $100 per company will be assessed for entries received after the deadline.
EXHIBIT LOCATION The show will take place at the Metropolitan Pavilion, 123 W 18th Street (between 6th and 7th Avenue), 5th floor, New York City. Opening night is Thursday, November 10, 2011. Admission will be by invitation only.
AWARDS Winners of the Gold, Silver, and the Awards of Excellence will be notified by e-mail. The winning entries will be displayed on opening night of the exhibition as well as on our website (www.therxclub.com) following the show.
Enter online at www.therxclub.com The Rx Club Show will require entrants to upload materials for judging. The specifications are as follows:
All entries require one (composite) image to be uploaded with the following size and format:
Maximum of 9" width or 7" in height. 72 DPI resolution and in jpg format. All file names must end in jpg. Also please make sure the color is set to RGB to ensure web browser compatibility. Note: A subsequent set of specifications will be e-mailed to all winners for resubmission and printing of the awards.
Please prepare all videos in a DVD format. All videos should be a maximum of one minute in length unless otherwise noted.
Interactive format requirements: A URL needs to be submitted for each on line entry. Please make sure the URL leads directly to your piece and not to a landing page. If entry is password protected, you'll need to provide us with a password.
Important: Once the entries are submitted online, print the completed forms and attach them to the hard copy entry/entries mailed for judging. Please send printed copies or dimensional samples. Originals are best for viewing, but we must have a back-up piece for hanging. Please don't send initial entries mounted on boards and do not send duplicates.
ENTRY REQUIREMENTS All information is entered directly into The Rx Club database. Agencies are responsible for correct information. Images of the work will be used by The Rx Club for identification for the awards, our website and may be used for promotions. All changes must be recorded in our database. We can't be responsible for missing information.
New this year is a category called "25 Years of Healthcare Advertising". This category is open to all agencies and individuals that have submitted an entry into The Rx Club Show and were selected as any type of winner. The agency that created the entry doesn't have to be in business or be doing business under the same name as when the work was submitted. You no longer have to be employed by the agency at this time to enter. This category is open to all mediums and will be judged accordingly. The winners of Gold and Silver will be announced on the night of the The 25th Rx Club Show. The Rx Club Show is not responsible for legal clearance for any entries submitted in any category including "25 Years of Healthcare Advertising" category.
CARVETH'S WAY AWARD
A special award for the fifth year to honor Carveth and his unique approach to solving creative problems called The "Carveth's Way" Award. The "Carveth's Way" Award will be presented to the single Rx Club entry that most embodies the "out of the box" thought process, a hallmark of Carveth Kramer's approach to creativity. The winning entry will be selected for it's unique approach, concept, and quality of execution.
NOTIFICATION OF SHOW
ACCCEPTANCE The acceptance e-mail will include the names of the winning entry/entries, resubmission instructions and mounting instructions. Upon notification of your winning entry/entries, we will supply you with information on re-uploading your images in a higher resolution for the printing of awards. In order to receive your award(s), you must resubmit your winning entries with the additional hanging fees for inclusion in the 2011 show.
PHARMACEUTICAL
EXECUTIVE Pharmaceutical Executive magazine will be our sponsor for the 12th year and will publish the Gold and Silver winning entries in the November 2011 issue. The prestigious magazine reaches a national and global audience. Our Web site (www.therxclub.com)
is linked to the Pharmaceutical Executive Web site (www.pharmexec.com).
THE 2011 RX CLUB BOOK ONLINE Shortly after The Rx Club Show, you will be able to view all the winning pieces displayed at the show online. This will be a great way for your colleagues and clients to have access to all the award winning pieces.
PURCHASE A LINK The Rx Club has a newer feature where you can purchase a link or banner from your winning entry or from our List of Winners page. You can contact us at darren.kramer@therxclub.com or call Darren Kramer at 212-679-8606, ext. 3 for more information on this.
FEES
PRINT/INTERACTIVE
Single Entry
1-10 individual entries 11+ individual entries
$195.00 per entry $185.00 per entry
Campaign
1-10 individual entries 11+ individual entries
$210.00 per entry $200.00 per entry
VIDEO*
Individual entries Campaign entries
$205.00 per entry
$210.00 per entry.
*Prepare all videos on a DVD
INTEGRATED CAMPAIGNS**
All individual entries
$280.00 per entry.
**Prepare all videos in this category on a DVD
SPECIAL CATEGORY – "25 Years of Healthcare Advertising"
Individual/Campaigns (one fee)
$295.00 per entry.
PAYMENT
No entries will be judged without payment. All payments are to be made by check payable to: The Rx Club, money order, wire transfer, credit card, or PayPal. Payments made online on The Rx Club's secure site will receive a return receipt by e-mail. Click SUBMIT when paying online on the payment form to record your payment. All foreign checks or money orders must be drawn on a US bank. For more information on wiring your payment or paying by credit card, e-mail darren.kramer@therxclub.com. All international entries (Canada included) must add a one-time charge of $40.00 to cover additional mailing costs. All payment information including type of payment and signature must be included on the "Master Form." If your entry is accepted for The Rx Club Show, you will be required upon notification, to pay a hanging and website fee of $195.00 per single entry, spread or campaign entry in print, video, interactive, integrated and "25 Years of Healthcare Advertising" categories. If the re-submission fee is not paid for a particular winning entry, you will not receive a trophy and/or award certificate for that entry.
Mail all entries and payment information to:
The Rx Club 226 East 27th Street,#1C/1D
New York, NY 10016
Please enclose a business card with your entries.
Contact Information
For any inquiries, please call Ina Kramer or Darren Kramer
