Show Information
The Rx Club Show 2023 Deadline — Friday, August 4th, 2023
A fee of $100 per company will be assessed for entries received after the deadline date.
Eligibility
The Rx Club will honor work in print, electronic media, and video in the service of healthcare. Entries must have been printed, published or created for the first time between June 30, 2022 – June 30, 2023.
Deadline
Friday, August 4th, 2023
A fee of $100 per company will be assessed for entries received after the deadline.
Winners Format
With your feedback, this year, all winning entries will be shown on our website with full credits displayed.
Awards
Winners of the Gold, Silver and the Awards of Excellence will be notified by email. The winning entries by award type will be revealed and displayed on our website, on November 16th at 8PM EST.
Important: This year’s Rx Club Show will be judged online so no hard copies will need to be submitted. Please follow the instructions in your account when uploading your entries and inputting credits.
Enter online
The Rx Club Show will require entrants to upload materials for judging. The specifications are as follows:
Single page format entries - 1600 px x 1200 px - 72 dpi - .jpg file in RGB format
are accepted.
Campaign or Integrated Campaign entries - The full campaign should be combined into 1 composite image for identification purposes and website, using the specs above. (REQUIRED)
If the campaign contains several pages/pieces you can:
- Upload each page/piece as a separate image using the same specs as the single page format. Or
- Upload a PDF of the multiple page item.
- If an interactive or video piece is part of the campaign, please provide the URL in the space provided on the form (along with username and password, if needed)
VIDEO
Video entries - Please provide the URL to your online video. If your entry is password protected, please provide the username and password on the form. We would also need an image of your entry for identification and website purposes. Please submit a 1600 px x 1200 px - 72 dpi - .jpg file in RGB format.
If you do not have access to a server to upload your video, there are other options such as YouTube, Vimeo, or Dropbox. Please provide access information if you choose to go that route.
INTERACTIVE
Interactive entries - Please provide the URL to your Interactive entry online. If your entry is password protected, please provide the username and password on the form. We would also need an image of your entry for identification and website purposes. Please submit a 1600 px x 1200 px - 72 dpi - .jpg file in RGB format.
Entry Requirements
All information is entered directly into The Rx Club database. Agencies are responsible for correct information. Images of the work will be used by The Rx Club for identification for the awards, our website and may be used for promotions. All changes must be recorded in our database. We can't be responsible for missing information.
Carveth’s Way Award
A special award for the 17th year to honor Carveth and his unique approach to solving creative problems called The "Carveth's Way" Award. The "Carveth's Way" Award will be presented to the single Rx Club entry that most embodies the "out of the box" thought process, a hallmark of Carveth Kramer's approach to creativity. The winning entry will be selected for it's unique approach, concept, and quality of execution.
Notification of Show Acceptance
The acceptance e-mail will include the names of the winning entry/entries and resubmission instructions. Upon notification of your winning entry/entries, we will supply you with information on re-uploading your image(s) in a higher resolution for the printing of awards. In order to receive your award(s), you must re-upload your hi res image(s) and pay the resubmission fee for inclusion into the 2023 Rx Club Show. No awards/trophies will be sent without final payment.
The 2023 Rx Club Show Book Online
Beginning on November 16th at 8PM EST, you will be able to view all the winning pieces online. This will be a great way for your colleagues and clients to have access to all the award winning pieces.
Purchase a Link
The Rx Club has a newer feature where you can purchase a link or banner from your winning entry or from our List of Winners page. You can contact us at darren.kramer@therxclub.com for more information on this.
Categories
Note: You may enter the same entry in more than one category. However, you will need to pay separate entry fees.
The Rx Club Show is not responsible for legal clearance for any entries submitted in any categories.
VIEW ALL CATEGORIESThe Rx Club
Entry Category List
Professional Print
A. Magazine Advertising
1. Full page
2. Fractional page
3. Spread
4. Multiple pages (insert/R.O.B.)
5. Campaign
B. Launch
1. Single ad
2. Multiple ads
3. Campaign
4. Collateral
C. Newspaper Advertising
1. Corporate identity
2. Fractional page
3. Multiple pages (insert/R.O.B.)
4. Campaign
D. Direct Mail
1. Self-mailer/campaign
2. Envelope mailer/campaign
3. Sales force kit
4. Magazine/newspaper, sales promotion, posters
5. Dimensional mailer/campaign
6. Mail series
E. Agency Self Promotion
1. Postcard mailer, 3-D mailer, dimensional mailer, premiums
2. Magazine advertising, 4/C or B/W, single or campaign
F. Sales Promotion
1. File card/flash card
2. Booklet/Brochure
3. Stationery
4. Calendars
G. Posters/Displays/Special Projects/Trade Shows/Reports
1. P.O.P. poster
2. Medical office poster
3. Transit advertising/car cards
4. Invitations/announcements/various
5. Annual reports
6. Special reports
7. Kiosks
8. Meeting presentations/sales meeting material
9. 3-D models/displays
10. Premiums/promotions
11. Product, franchise or corporate naming
12. Trade show banners
H. Logos/Branding/Package Design
1. Corporate identity logo
2. Brand identity logo
3. Franchise branding
4. Package design
I. Editorial
1. Full page, 4/C or BW
2. Cover, 4/C or B/W
3. Consumer or business magazine (full issue)
4. Single-sponsor publication, 4/C or B/W
J. Graphics
1. Illustration
2. Photography
3. Non published illustration/photography
4. Paper/sculpture/model making
K. Education
1. Professional education/campaigns
2. Drug education - doctors
3. Drug education - patients
4. Patient information booklets/newsletters
5. Posters/announcements
6. Monographs
7. Single-sponsor publications, 4/C or B/W
8. Symposium material or packages
9. Sales rep material
L. Institutional/Corporate Advertising
1. Managed healthcare providers
2. Hospital advertising - includes
newsletters, brochures, print, dm
3. Patient Information
M. Public Service Announcements
1. Print
2. Direct Mail
3. Posters
4. POP
5. Other
N. Animal Health
1. Includes magazines, newspapers, collateral material, posters, direct mail, POP and other
O. Medical Devices
1. Includes magazines, newspapers, journals, collateral material, poster, direct mail. POP and other
P. OTC
1. Magazine advertising
2. Launch ad/campaign
3. Collateral
4. Newspaper
5. Direct mail
6. Posters/display/trade shows/logos
7. Package designs
8. Campaign
9. Billboards
10. Unconventional oversized advertising
Q. DTC
Integrated category is under own area this year.
1. Magazine advertising
2. Launch ad/campaign
3. Collateral
4. Newspaper
5. Direct Mail
6. Posters/display/trade shows/logos
7. Package designs
8. Campaign
9. Billboards
10. Unconventional oversized advertising
Interactive Submissions
1i. Best Healthcare Professional Website
Submit work primarily targeted to doctors, nurses, office managers or other healthcare professionals.
This could include but is not limited to:
1. Product website
2. Disease website
3. Training website (includes training for Dr.'s and Sales reps)
4. E-commerce website
5. Non-profit organization website
6. Hospital Website
7. Healthcare Provider Website
8. Other
2i. Best Consumer Website
Submit work primarily targeted to consumers.
This could include but is not limited to:
1. Product website (promotional or educational)
2. Other (specify)
3i. Best Web Advertising
Submit promotional or educational/awareness ads for health-related products or services targeted to healthcare professionals or consumers.
This could include but is not limited to:
1. Banner ads (including skyscraper ads)
2. Teaser ads (including pop ups)
3. Rich media ads
4. Electronic advertorials
5. Web applications
6. Other (specify)
4i. Best Use of E-mail
1. E-mail communications targeted to healthcare professionals
2. E-mail communications targeted to consumers
5i. Best Animation
Submit partial or completed animations targeted to healthcare professionals or consumers.
These could include but are not limited to:
1. Mechanism of action
2. Flash interactive modules or kiosks
3. Training tools
4. Electronic detail aids
5. 3-D modules
6. Traditional animation modules
7. Educational tools
8. Motion design graphics
9. Ads or banners
10. Video games or contests
11. Animated Kiosks
12. Other
6i. Best Download
Submit websites that offer a downloadable item that could be of interest to the healthcare community (doctors or patients). The judges will focus on the relevance of the downloaded materials, not the website that hosts them. The downloads should however, be in their original context.
These could include but are not limited to:
1. PDF's, promotional or educational
2. Customized applications
3. Rep electronic tools
4. Studies or white papers
5. Wallpaper
6. Screensavers
7. Alerts
8. Other (specify)
7i. Best Integrated Campaign
1. Submit web initiatives that are limited to 3 components within any of the interactive categories.
8i. Self Promotion
1. Websites
2. Banner ads
3. Screensavers
9i. Public Service Announcements
1. Websites
2. All banner ads
3. Rich media
4. Screensavers
10i. Social Media
1. Includes all types of interactive mediums
1. Includes all types of interactive mediums
Note: Integrated Category is under own area this year except within interactive (see 7i)
Video Submissions
(Please limit all spots to 5 minutes in length unless otherwise noted)
Professional/Corporate/Trade
1V. Up to and including 30 seconds
2V. More than 30 seconds (but no more than 1 minute)
3Va. Campaign (up to 3 spots with each spot up to 1 minute)
3Vb.Sales/Rep training/sales meeting (limit to no more than 15 minutes)
4V. Other (specify)
Public Service Announcements (PSA)
5V. Commercials
6V. Education (limit to no more than 15 minutes)
7V. Campaign (up to 3 spots)
8V. Other (specify)
Animation
9V. 2-D animation
10V. 3-D animation
11V. Promotional animation
12V. Educational animation
13V. Other (specify)
Education
(All spots in this category can be up to 15 minutes)
14V. Patient education
15V. Physician education
16V. Hospital education
17V. Corporate education
18V. Corporate series
19V. Sales rep training/sales meeting
20V. Other (specify)
Consumer/DTC
21Va. Commercials up to 30 seconds
21Vb. Commercials more than 30 seconds (but no more than 1 minute)
21Vc. Commercial campaigns
22Va. Scientific, up to 30 seconds
22Vb. Scientific, 30 seconds or more (but no more than 1 minute)
23Va. Spots
23Vb. Campaign (3 spots - each spot can be up to 1 minute)
24V. Education
25V. Other (specify)
Special Projects
26V. Special projects
27V. Song parody
28V. Radio
Integrated Campaigns - Includes Rx, OTC and DTC
(Note: All videos in this category are limited to 5 minutes)
1n. Print campaigns (up to 5 pieces) to include magazine, newspaper, direct mail, special projects, posters, POP
2n. Combination of any print and video (up to 5 pieces)
3n. Combination of print, interactive and video (up to 5 pieces)
4n. Launch campaigns (up to 5 pieces) can include all types of media
5n. Public Service Announcements (up to 5 pieces) can include all types of media
6n. Sports Healthcare (up to 5 pieces) can include all types of media
7n. Senior Healthcare (up to 5 pieces) can include all types of media
8n. Infants and Children Health (up to 5 pieces) can include all types of media
Lifestyle Healthcare - Includes Rx, DTC and OTC
(Note: All videos in this category are limited to 5 minutes)
Print
R1. Sports Healthcare
R2. Senior Healthcare
R3. Infants and Children Health
Video
29V. Sports Healthcare
30V. Senior Healthcare
31V. Infants and Children Health
Interactive
12i1. Sports Healthcare
12i2. Senior Healthcare
12i3. Infants and Children Health
Judges
We'd like to thank our judging panel for devoting their time to the show. The talented judges are what help to make the show such a success. Creatives both domestically and internationally, we appreciate all you do for the show, the industry and the agencies that enter our show.
VIEW JUDGES LISTWe want to make you aware that as part of the judging, there is no minimum or maximum amount of awards for each category. Since the work is not judged against each other, and based on its own creativity there may be a variance in the amount of awards won in each category.
The Rx Club
Our 2023 Judges
Print/Video/Integrated
Brooke Positan
VP, Creative Director
Ogilvy Health
Clare Litz
VP, Associate Creative Director
H4B Boston
Helen Boak
Executive Vice President, Creative Director
RevHealth
Sean Riley
Executive Creative Director
McCann Health Canada
Stuart Collins
Copy Supervisor
Langland
Kenley Diaz
Executive Creative Director
HAVAS Life New York
Martin Hafley
Executive Creative Director
DDB Remedy
Stephen Broadhurst
Creative Director
11 London
Eduardo Basque
Associate Creative Director
Ogilvy Health NA – New York
Caroline Eick
Calcium
SVP, Creative Director, Copy
Rupert Plater
Design Lead
Cherry Advertising, London, England
Lisa Boosin
Creative Director
Evoke, USA
Emily Leonard
Creative Director, Copy
Fishawack
June Carnegie
Chief Creative Officer
Calcium
Scott Robbins
SVP, Associate Creative Director, Copy
BGB l Group
Stefani Mladenova
VP, Associate Creative Director, Copy
McCann Health New York
Devon Wilkop
Associate Creative Director
AbelsonTaylor
Pierre Loo
Executive Creative Director
McCann Health, Greater China
Interactive
Nat Molina
Associate Creative Director, Art
JUICE Pharma
Clay MacGuire
VP, Creative Director
21GRAMS
Fiana Jackameit
VP, Associate Creative Director, Copy
McCann Health
Dave Wyatt
Creative Director
HUG ADVERTISING LTD, UK
Maddie Derdiger
Associate Creative Director
AbelsonTaylor
Katrina Adamo
SVP, Creative Director
21GRAMS NY
Jillian Watkins
SVP, Creative Director
McCann Health New Jersey, an IPG Health Company
Debra Young
SVP, Group Creative Director, Copy
CultHealth, An Indegene Company
Fees
PRINT/INTERACTIVE
Single Entry
1-10 individual entries: $395.00 per entry
11+ individual entries: $385.00 per entry
Campaign*
1-10 individual entries: $425.00 per entry
11+ individual entries: $415.00 per entry
*Please limit campaign to up to 5 pieces. Campaign fee is for entire campaign and not per piece.
VIDEO
Individual entries: $420.00 per entry
Campaign entries: $435.00 per entry
INTEGRATED CAMPAIGNS
All individual entries: $590.00 per entry
Payment
No entries will be judged without payment. All payments are to be made by check, money order, wire transfer, credit card, or PayPal. Payments made online on The Rx Club's secure site will receive a return receipt by e-mail. Click Submit when paying online on the payment form to record your payment. A check or money order made payable to: The Rx Club may also be used to cover payment for all entries. All foreign checks or money orders must be drawn on a US bank. For more information on wiring your payment or paying by credit card, e-mail darren.kramer@therxclub.com. All international entries (Canada included) must add a one-time charge of $110.00 to cover additional mailing costs. All payment information including type of payment and signature must be included on the "Master Form."
If your entry is accepted into The Rx Club Show, you will be required upon notification to pay a resubmission fee of $220.00 per single or campaign entry in print, video, interactive, integrated and lifestyle categories. The resubmission fee includes inclusion on our website. If the re-submission fee is not paid for a particular winning entry, you will not receive a trophy and/or award certificate for that entry.
Mail all checks for payment to:
The Rx Club
61 Lexington Avenue, Suite 1H
New York, NY 10010
Attn: Ina Kramer
Contact Information
For any inquiries, please contact Ina Kramer
Email: darren.kramer@therxclub.com